CHILDHOOD OBESITY: THE PUB IS THE FAULT

Federal Consumers Union has published edifying results on the dangers of advertisements in the food industry, which it accuses of "obesity manufacturers." The ads clearly favor the nutritional imbalance in children and contribute to the development of obesity.

The imbalance advertising feeding children ...

To assess the influence of television advertising on eating behaviors of children, UFC has conducted its own investigation. More than 350 families and 700 individuals were interviewed

For 15 days, 217 commercials targeting children and therefore broadcast at childhood programs, were analyzed: 89% of them are promoting very fatty, very sweet and very savory. However, these products have no nutritional value and are usually eaten between meals, or at breakfast or snack. This is mainly the case of cakes of all kinds, pastries and sugary cereals for breakfast.

In short, these products contribute to dietary imbalance at the expense of learning a healthy diet during childhood. In the end, according to the survey of UFC, a third of children eat between meals and breakfast the most represented by advertising during children's programs products. "60% seek pastries, sweets, fatty or sweet cakes" without food and "64% calling for very sugary cereals, pastries, cakes and sweets for breakfast."

This strong influence of advertising is also found in cupboards and fridges. More children are exposed to advertising, more branded products have been the subject of intensive advertising are represented in family reserves. And it is mainly nutritionally unbalanced products, mainly consumed as snacks and breakfast.

Publicity she generates obesity?

As a result, the food industry is accused of participating very actively in the rapid increase in childhood obesity. Each year the number of obese French increases by 5.7%. Today in Europe, 14 million children are overweight, 3 million are obese. To counter this deadly trend, the UFC demand that "advertisements for these products are prohibited in children's programs." Moreover, as 71% of children also look other programs, it recommends setting more widely the concept of "children's programs".