The
dietary supplement market has exploded. Originally sold in pharmacies, they
conquered drugstores and supermarkets. Thin is one of the fastest growing
areas, followed by stress, menopause and solar. They are Fashion or Necessity?
All sales of dietary supplements are on the rise (+ 20% in 2004), and it
is the thinness of the market dominates. Who are the consumers? These are
mostly women. It further notes that employees and managers are more followers
than the workers. The only people buying less food supplements that families of
at least two people and 15% of buyers are on a diet.
Strict supervision
Dietary supplements are regulated by a European directive of 10 June
2002 which defines them as "food whose objective is to supplement the
normal diet and which are concentrated sources of nutrients or other substances
with a nutritional or physiological alone or in combination, marketed in dose
form. " Their interest is recognized for some people, but they are not
considered drugs. Therefore, the use of vitamins and minerals in doses other
than nutritional and / or physiological is excluded. Labelling must bear the
"food supplement" and never mention evoke therapeutic properties
(prevention, treatment or cure certain diseases). The composition of
supplements must comply with the list of ingredients authorized by the European Agency for Food Safety. This list is periodically updated as new ingredients
subject to a special procedure is allowed.
Functional claims tickle the drug border
Until then, things are very clear, food supplements and drugs are well
separated entities. However, the boundary becomes less clear when speaking of
"functional claims". Indeed, some products may carry the statement
when indicated for people who fail to meet their nutritional contributions
advised by food. They can therefore be useful to balance the supply or to
specific preventive effects (lutein, phytosterols, omega 3, lycopene). And in
the area of prevention, their effectiveness has been demonstrated in numerous
studies. However, these supplements are purchased most often without medical
advice and sometimes taken in excess, some components may be dangerous, such as
beta-carotene, which, taken in excess of smokers or ex-smokers, appears to
increase the risk of cancer lung. Another risk taking certain supplements can
divert some treatments of consumers that they may need.
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